Advice on all strategic issues related to pricing, market access and strategic launch planning
Support in the development and implementation of your pricing strategies
Interim management as head of your pricing and market access department
Interim management in setting up a professionally positioned pricing and market access department
Martin Katzenmeyer – professional Background:
Martin Katzenmeyer: born 1957, graduated in Biology and Art
During the 37 years that I have been in the pharmaceutical business, I first passed through the sales levels of field sales, regional manager and Head of Sales (both GP business and hospital) before turning to the strategic and political part of the pharmaceutical business.
Initially responsible for the German healthcare system, my responsibilities then expanded to include EMEA Pricing, Reimbursement & Market Access. Later I was assigned global responsibility for the ethical product portfolio – again for Pricing, Reimbursement and Market Access. Along the way, I have worked for Novartis, Mundipharma and Merz Therapeutics.
What to expect:
- Profound knowledge in marketing, sales and especially pricing of pharmaceutical products – both Rx and OTC
- Concrete insights into evaluation methods and mechanisms of new drugs and indication extensions on national (DE), European and global level
- Strong leadership and negotiation skills
- Overview of pricing methodologies worldwide and intensive knowledge of when and how to strategically consider them
- Intense Know-How über about global market access conditions
- Knowledge about the stakeholders and the challenges in the most important markets
- Current state of information in the field of International Price Referencing (IPR) on referencing methods, comparator countries, procedures and frequencies
- Ability to think outside the box and translate insights into business-relevant solutions